| 翻訳と辞書 |
| everyday low price ： ウィキペディア英語版 |
everyday low price
Everyday low price (also abbreviated as EDLP) is a pricing strategy promising consumers a low price without the need to wait for sale price events or comparison shopping. EDLP saves retail stores the effort and expense needed to mark down prices in the store during sale events, and is also believed to generate shopper loyalty.〔"(Every day low pricing (EDLP) Definition )", Allbusiness.com. Fetched 7 April 2010.〕 It was noted in 1994 that the Walmart retail chain in the United States, which follows an EDLP strategy, would buy "feature advertisements" in newspapers on a monthly basis, while its competitors would advertise weekly.〔〔"(EDLP, Hi-Lo, and Margin Arithmetic )", Stephen J. Hoch, Xavier Dreze, & Mary E. Purk, ''The Journal of Marketing'', Volume 58, Number 4 (October 1994), pp. 16.27. Fetched from Web site 7 April 2010.〕 Other firms that have implemented or promoted EDLP are Procter & Gamble, Food Lion, Gordmans and Winn-Dixie.〔
==Studies==
One 1992 study stated that 26% of American supermarket retailers pursued some form of EDLP, meaning that the other 74% promoted high-low pricing strategies.〔
A 1994 study of an 86-store supermarket grocery chain in the United States concluded that a 10% EDLP price decrease in a category increased sales volume by 3%, while a 10% high-low price increase led to a 3% sales decrease. Because consumer demand at the supermarket did not respond much to changes in everyday price, an EDLP policy reduced profits by 18%, while high-low pricing increased profits by 15%.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「everyday low price」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|